Las Vegas, NV (Sports Network) - T-Mobile became the official wireless sponsor
of Major League Baseball on Tuesday.
As part of the multi-year, multi-million dollar partnership, T-Mobile will
provide MLB with a new On-Field Communication System, including a wireless
voice system connecting managers in select MLB dugouts to coaches in bullpens.
This dugout-to-bullpen system will start to roll out this season.
"We look forward to working with Major League Baseball and are excited they
have chosen T-Mobile's technology to power a new, in-game communication system
at ballparks across the country," said Mike Sievert, chief marketing officer,
T-Mobile USA. "Unlike a typical sponsorship, we're approaching this
partnership as a collaboration in which T-Mobile, MLB and MLBAM will work
together to evolve the game with exciting new technology innovation enhancing
the experience for customers and fans."
In collaboration with Major League Baseball Advanced Media, T-Mobile plans to
further enhance and broaden network coverage and connectivity for fans in MLB
ballparks. Additionally, they plan to enrich the digital experience on its
smartphones and tablets, create custom, compelling content exclusively for its
customers, as well as develop promotional opportunities and unique offers for
"Baseball is America's number one digitally consumed sport and today's
baseball fan is technologically savvy and data hungry, which makes this
partnership a great opportunity for not only baseball enthusiasts, but
millions of T-Mobile customers," added Sievert.
The Sports Network