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Doritos Super Bowl Commercial Controversy: Doritos Replace Holy Communion in Ad

4:06 PM, Jan 6, 2011   |    comments
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An entry in the Doritos and Pepsi MAX Crash the Super Bowl contest is creating an uproar. The ad is called "Feed Your Flock" and chronicles a small church's efforts to keep its parishioners from leaving the church.

In the ad, a pastor receives a divine message telling him to replace the Holy Communion wafers with Doritos. The wine that represents the blood of Christ is replaced with Pepsi MAX. The commercial ends with a line of parishioners trying to get into the church.

The actor who plays the priest came up with the idea. In a press release, actor Michael Lyons is described as a devout Catholic. Lyons says, "Those people misconstrued the content and intent of the ad. The pastor did not consecrate the Doritos and Pepsi - therefore it is not the Eucharist."

The ad was produced by Media Wave Video Productions of Philadelphia, PA. The director, Dave Williams, tells 10 News he's "shocked by the controversy." Williams says, "Some people have gotten ahold of it and turned it into something it wasn't."

Williams says he's been getting calls of complaints from several Catholic organizations. PepsiCo is even receiving threats of boycotts. Williams says they did not set out to offend anyone.

Williams sent 10 News a list of clues put into the ad that he says prove it is not communion being served:

* Several religions represented in the wardrobes of the characters: Hare Krishna, Jewish, Amish
* actor Michael Lyons is referred to as "Pastor" by the younger pastor
* Wedding ring on Pastor
* No vestments, chalice, or any religious symbols - not even one cross
* No consecration of the chips/soda
* Sign at the end in front of the church says "Free Doritos and Pepsi Max Sunday"

Although the controversy is blowing up now because the video has gone viral online, it is not a finalist in the Crash the Super Bowl contest.

Original story at WTSP.com.

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